![]() ![]() She went to Harvard Business School with the goal of building Stitch Fix while there. She attended college at Stanford and joined the strategy consulting firm The Parthenon Group. Writing in Forbes, Ryan Mac chronicles Lake’s childhood in San Francisco, then Minnesota. Lake served as CEO and the public face of Stitch Fix from its inception, leading the company through its 2017 IPO, until April 2021 when she transitioned from CEO to Executive Chairperson. Katrina Lake, Founder and Executive Chairperson of Stitch Fix Spaulding, who served as Stitch Fix’s President since January 2020, enjoyed a more than 20 year career at Bain & Company, including as Senior Partner, Global Head of Bain Digital and a Member of Bain’s Board of Directors. Elizabeth Spaulding, CEO of Stitch FixĮlizabeth Spaulding became CEO Of Stitch Fix in August 2021, succeeding Founder Katrina Lake. (The company was originally incorporated under the name Rack Habit on February 11, 2011.) Elizabeth Spaulding succeeded Lake as CEO in August 2021. Katrina Lake and Erin Morrison Flynn co-founded Stitch Fix. Who are the Founders and CEO of Stitch Fix? In July 2018, the company launched Stitch Fix Kids, which allows adults to request Fixes for children. Stitch Fix began by curating clothing for women back in 2011, originally under the name “Rack Habit.” In September 2016, Stitch Fix added menswear. In practice, what that means is that Stitch Fix will send you a box of clothes upon request, or at regular intervals, which aims to match your style and fit preferences. The Stitch Fix data system then spits out recommendations, from which stylists select merchandise to send to customers. Stitch Fix Form S-1 Registration Statement, 19 October 2017 This large and growing data set provides the foundation for proprietary algorithms that we use throughout our business, including those that predict purchase behavior, forecast demand, optimize inventory and enable us to design new apparel. We also gather extensive merchandise data, such as inseam, pocket shape, silhouette and fit. Our data science capabilities consist of our rich data set and our proprietary algorithms… The vast majority of our client data is provided directly and explicitly by the client, rather than inferred, scraped or obtained from other sources. In its initial public offering filing with the SEC, Stitch Fix describes its reliance on data science: That personalization relies fundamentally on gathering a lot of data together combined with human judgement. Their promise is that the experience “is not merely curated-it’s truly personalized to you.” The mission of Stitch Fix is “to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts.” Stitch Fix is an excellent example of the kind of direct-to-consumer ecommerce company helping women and men dress sharp in the digital age. If you want to give it a shot, get a $25 discount at Stitch Fix when you check out your first purchase. And why I still shop from them on occasion.)Īlso see for my in-depth review of alternatives to Stitch Fix for more options like Trunk Club and Wantable. (And why I returned everything in the second box as well. Read on to learn more about Stitch Fix, how the service works, and why I decided to order another box even though the first one wasn’t a screaming success. I’m particular about my clothes and had plenty of opportunities to browse and buy directly from online brands and brick-and-mortar shops.īut, stuck at home for more than a year, I decided that I needed new wardrobe options. ![]() Which clothing labels does Stitch Fix carry?įor years, I resisted trying out Stitch Fix and competitors like Trunk Club, Wantable, Bombfell and Amazon’s Personal Shopper by Prime Wardrobe.Stitch Fix Review: Does it deliver a “truly personalized experience?”.Stitch Fix Freestyle: Another Way to Shop. ![]()
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